We are in messaging age – almost 75% of the world on messaging. Moreover, messaging apps such as WhatsApp have incredible engagement rates: – 98% of mobile messages are opened and read (mostly within 3 seconds).
The best part is that this channel isn’t yet exploited for commercial usage, so there almost no spam. Moreover, according to Nielsen’s Facebook Messaging Survey, 67 percent of mobile messaging app users said they expect to use chat more for communicating with businesses over the next two years. Therefore, this channel is ripe for a marketer.
Based on Law of Shitty Clickthrough rate, we certainly shouldn’t miss this channel. As time passes and more marketers start using this channel, the engagement will probably drop and certainly be costly. In facts, as we speak, big business have started using WhatsApp to converse with customers.
Creating WhatsApp broadcast is one of the best ways…
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